Within the realm of public relations there are a variety of tools and resources that help assist with the representation of a company. Non-profit events, charity donations, and community service done by an organization all help assist with positive representation. Furthermore, if a company hosts a non-profit event helping the community this news will likely get recognition from a third-party, like a newspaper, and provide positive PR for the company. An example of this is the Utah Fast Pass where Cache Valley Electric (CVE) hosts a charity banquet where all donations go towards helping the community. Although CVE is not personally advertising these actions, the event still acts as a great PR tool as third-party media sources relay this information to the community.
This past summer I had the opportunity to attend the Fast Pass and witness what a great event it really was. The Fast Pass is unlike most charity events where you come, pay for dinner beforehand and then hold an auction. Instead, the participants get to drive around Utah on closed off roads and get "tickets" that go to a charity. Due to the fact that the event was so fun, people who went to the dinner were so happy and excited to be there and thus were willing to participate and donate.
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