As a PR major, a lot of people ask me exactly what that is. Public relations (PR) is the positive promotion of a company and representing the organization in the best light possible. PR helps to relay and filter information that is released to the public in order to make the company more appealing. PR is also a way for organizations to inform the public about the values of a company and how they operate and function.
PR is a way for a company to achieve their highest potential as part of public relations is relaying feedback from the public back to the company. This is done through research methods to see what concerns and praises the public has with the organization. Overall, this makes PR a way to best please the public market and keep the masses happy with the organization.
In order to help protect the image of a company, PR is also responsible for avoiding negative press. PR means spinning bad situations around and helping protect the company’s image. A recent example of negative PR is the death of an initiate among the Greek Community at Utah State. When this travesty occurred, it was the role of PR specialists to step in and try to make the situation as less damaging as possible for Greeks and USU. This was done by Greeks making promises to live their values to the fullest and attempting to increase their involvement in the community.
Overall, PR is one of the most important tools a company can use in order to promote the overall image of the organization. In order for a company to function effectively, it is necessary for the public to view the company in a positive light, thus making PR one of the most effective resources available in the business world.
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